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Glossary Term
Bot Traffic
Non-human traffic that inflates ad costs and skews analytics—filtered out by quality lead systems.
Definition
Bot Traffic is non-human web traffic generated by automated scripts, crawlers, and fake users—often inflating ad costs and skewing analytics.
The Bot Problem
Up to 66% of website traffic on some platforms is bots, not real people. This means your ad spend is paying for fake clicks, your conversion data is inaccurate, your email list is full of dead addresses, and your retargeting campaigns target bots.
How to Filter Bot Traffic
- Use lead gen tools that verify humans (like Lead Hacker)
- Enable bot filtering in Google Analytics
- Validate emails before adding to CRM
- Track device-level data (bots don't use real devices)
- Monitor bounce rates (bots bounce fast)
Real vs. Bot Traffic
Real traffic has 98-100% email deliverability. Bot traffic has 40-60% bounce rate.
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