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Glossary Term

Real-Time Intent Data

Live behavioral signals showing who's actively searching for your solution right now.

Definition

Real-Time Intent Data captures buying signals the moment they happen—showing you who's actively searching for your solution RIGHT NOW.

Types of Real-Time Intent

  • Search behavior - Keywords they're Googling
  • Website visits - Pages they're viewing
  • Content downloads - Resources they're accessing
  • Social activity - Posts they're engaging with

Why Real-Time Matters

Speed wins in sales. If you wait 24 hours to follow up, your competitor already closed the deal. Real-time intent lets you reach buyers within minutes, strike while they're researching, outpace slower competitors, and increase close rates by 3-5x.

Tools for Real-Time Intent

Lead Hacker (instant lead notifications), Qualified (website visitor tracking), 6sense (account-based intent data), and Bombora (B2B intent signals).

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